BYRON REX PHILLIPSON

BYRON IS GLOBAL EXECUTIVE CREATIVE DIRECTOR AND HEAD OF BRAND AT KRAKEN - THE WORLD’S MOST TRUSTED CRYPTOCURRENCY EXCHANGE, WHERE HE LeADS CREATIVE, DESIGN, BRAND, COMMUNITY & WEB PRODUCT.

PREVIOUSLY BYRON LED LED GLOBAL brand, creative, design AT TWITCH (AMAZON) WHERE HE LED BRAND VALUE GROWTH FROM $9B TO $45B IN UNDER 5 YEARS, AND SAW TWITCH BECOME THE MOST LOVED LIVE-STREAMING PLATFORM BY GLOBAL COMMUNITIES ACROSS GAMING, MUSIC AND LONG-FORM, INTERACTIVE SOCIAL CONNECTIVITY.

PRIOR TO Twitch, Byron led brand creative and design at Hulu. notably, the design and launch of Hulu’s blended live and SVOD product; relaunching the brand; and go-to-market for Hulu’s live sports offering.

Before moving brand-side, Byron spent 15 years at leading agencies across the globe, most recently as SVP, Creative at Huge Inc. where he led creative and design for BRANDS LIKE Nike, Google, Apple, AND GUCCI.

Byron is a regular creative awards juror, judging global shows including D&AD 2024 & 2025, Cannes Entertainment Lions (2021), THE One Show (2022), and ADC New York. Byron was a Luminary Speaker ALONGSIDE BRIAN COLLINS at Adobe Max (2021) and is a member of the Design Leadership Forum.

Byron and his work have been published in the New York Times, Wall Street Journal, Ad Age, The Hollywood Reporter, Fast Company, and The Drum.