Twitch
Born from gaming sub-cultures, Twitch has grown into a global community of communities and is considered a cultural pioneer at the edge of what’s next for today’s audience. People come to Twitch to build and experience community in a way they can't anywhere else. From the fans to fanatics, the weird to the wonderful, every day millions of people come together for whatever on Twitch. For the last four years, I have led the brand through this journey, leading the global brand, creative, design, DEI marketing, and brand media teams. In this time, Twitch has doubled in viewership to over 25 billion hours watched in 2022, making it the world’s largest live-streaming platform.
Select Projects:
04 Reel - 2022
Creative reel 2022
A collection of campaigns run from our internal global Creative Studio. From a national brand awareness campaign in France and Thursday Night Football to commerce and product marketing campaigns, our internal studios produced over 300 campaigns during the course of the year.
Motion design system
Color system
Graphic patterns
Logo & brand mark
Photography
Typography
Layout & composition
Illustration system
Streamer Packs
Applications
