Twitch
Born from gaming sub-cultures, Twitch has grown into a global community of communities and is considered a cultural pioneer at the edge of what’s next for today’s audience. People come to Twitch to build and experience community in a way they can't anywhere else. From the fans to fanatics, the weird to the wonderful, every day millions of people come together for whatever on Twitch. For the last four years, I have led the brand through this journey, leading the global brand, creative, design, DEI marketing, and brand media teams. In this time, Twitch has doubled in viewership to over 25 billion hours watched in 2022, making it the world’s largest live-streaming platform.
Recent Projects:
TWITCHCON 2023:
TwitchCon is the gaming community’s most-loved IRL experience, and Twitch’s most important brand moment of the year. With two 3 day events in Vegas and Paris this year, 60 000 fans from around the world come together to revel in community and gaming culture. As an extension of the brand refresh, we developed a unique, maximalist expression of our brand made with love, for the fans. Our creative platform “Together for real” brought to life the promise of our new community-first positioning, and became a natural extension of our “Together for whatever” global brand platform.
