Global Brand refresh & platform 2024

In 2019 we rebranded with the future in mind by ensuring our brand was adaptable to evolutionary needs. In 2023 we set to work on our first update. Having identified opportunities across the system that would level up impact and ensure relevance for tomorrow, we wanted to double down on visually articulating our newly developed brand promise of “Community like nowhere else”, and integrate this work into our new brand platform “Together for whatever”.